Data is a powerful driver of transformation and innovation for any organization. It is a strategic asset and has a unique combination of attributes that make it powerful. Implementing Data Activation will transform your Organization’s relationship to data. The knowledge you gain will help you put data to work for your organization. You will gain insight through knowledge of data’s attributes, key operational processes, and the exponential technologies needed. You will activate the correct data sources and build successful projects and new lines of business that transform your organization with the power of data.

Why Data Activation?

Data is a strategic asset. As a unique asset class, it has attributes that make it a powerful tool for leverage in decision making. The largest and fastest growing companies thrive on data-driven methods. Data Activation is a framework that empowers people. It allows them to gain leverage with data for their organization in a short period. It can even work with other projects failed in the past.

The best way to fuel innovation is via the mastery of new analytical techniques and data science. As people master the best tools and processes, the organization can speed up.

Several methods combine to bring full data activation capabilities online. There are no silver bullets, and it is hard work. Existing organizations are all unique. That is why this is a framework. It is not prescriptive, it is supportive and builds on strengths. It eliminates or shores up weaknesses.

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what is it?

Data Activation, a framework used by 1000’s of people around the world, it a tool to inspire and instruct. To dig into the why and the how to transforming their organizations with data.  It is a robust framework for transforming your organization's relationship to data. It's a path to becoming a data-driven organization.

The Technology

There are critical technologies that should be applied to make full cycle Data Activation possible. However, It is not enough to layer technology on top of what is already there. The people and the organization need new skills. The right people, processes, and technology can create the data-driven leverage companies seek. Individuals and teams can perform at 10x their standard impact.


what is activated data good for?

Properly activated data is usable in three primary ways. It is used for data science, application engineering (productization), and sharing(eg. API's).

There is no one size fits all formula for data activation so, ultimately this is a framework that helps you get to your needs in an appropriately fast and comprehensive way.


Data Activation and the transformation that it creates starts with the questions you want to answer.

What questions do you have?

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