This is an excerpt from an article posted on The 41st Square.
OpenAI is something to keep an eye on and already teaching a powerful way to create and staff a company in a hyper competitive environment.
This mission is helping attract and retain desirable talent. One recount states that 9 of 10 researchers that were offered positions at OpenAI accepted and turned down excessively lucrative counter offers from their existing employers. It appears they did this because of the mission. Not because of the money.